Spike Native Network
Marketing and Advertising - , New South Wales, Australia
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Winner - 2017 Australian Magazine Award for InnovationSpike is a content discovery platform that drives content recommendations to an exclusive target audience of Australian business professionals, helping to amplify your message and connect with customers. The ground-breaking initiative has delivered a new network that providing content for more than 1,000,000 Australian professionals.Content marketing continues its meteoric rise with an estimated $40 billion in global marketing content spend in 2016. Moreover, the content marketing industry saw revenue for B2B content marketing rise 12.5% and hold a 52.7% share of the content marketing sector, which generates US$13.96 billion of worldwide revenue. Spike is central to delivering value-adding solutions to advertisers and commercial stakeholders to realise their marketing objectives.Spike's exclusive partnership with Momentum Media and it's vertical titles, has enabled a mass-market platform that can deliver unrivalled results to the world's biggest prestige brands. In an Australian first, Mercedes Benz launched its pioneering content recommendation campaign on the Spike network in July.Spike is the first Australian native network that is controlled by a media business across its own portfolio of vertical titles and communities. It is a premium network to empower advertisers to originate engagement with the hard-to-reach market of high net worth individuals, professionals and business owners.
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