SPNSRD
Personal Services - Ogden, UT, US
SPNSRD Employees
SPNSRD Senior Management
SPNSRD Details
It is very difficult for small businesses to compete with larger companies due to the need for costly and ineffective digital advertising. Currently two corporations dominate the world of digital media marketing: Facebook and Google. While these companies together comprise about 61% or $151B of the $247 billion TAM, businesses are not benefiting from the thousands of dollars they spend monthly. We know this because there are over 615M devices utilizing ad blockers, and over 73% of shopping carts go unfulfilled. Furthermore, research shows that 76% of ad expenditure is wasted because the metrics are too difficult to interpret. There are about 4B unique pictures posted daily in the top 5 social platforms, in many of which users specifically present their possessions and purchases. While users may not like to see—or purchase from—obviously paid advertising, they have no qualms with looking at what their friends and connections post. Facebook created a market in which individuals feel the need to share. The founders of Airbnb discovered that people would love to get paid for that which they already own: a room. At SPNSRD we believe that people would love to get paid for what they already do—advertise.We've created a new way to conduct commerce: a social media platform. Companies will create a profile and manage their products as well as users' interactions. Then the app users post a photo and add a product tag(s). Once this is complete, the original poster will get paid if another user buys directly from his or her post. Due to the use of a unique social platform, the maximum number of clicks required to purchase an item is two—you see it and hold the ‘buy' button. The guessing game of whether or not one's ad money is working is gone. This simple and unique approach incentivizes user and allows companies to only pay for advertising that directly leads to a purchase. Companies and customers are now partners.
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