sportegy
- Melbourne, Victoria, Australia
sportegy Details
Every sports club wants, and needs, to grow. But when managing a very unpredictable product, coupled with very little appropriate resource, pursuing such a multi-faceted goal is often a very reactive or ill-equipped endeavour.Such reactivity and lack of support empowers tactical response. Tactical response elevates the need for immediate results. Immediate results establishes short termism. Short termism kills sustainable, long-term growth.Rinse, wash, repeat. Status quo is embedded.To help guide and ultimately snap sports clubs out of this cycle, we are a bolt-on strategic offering that with rigour, discipline and focus, enables and empowers sports clubs to pursue a sustainable growth agenda across their respective consumer and commercial functions.As a tribe of sports marketing and management experts, we exist to define: how sports clubs will grow, where sports clubs will (and won't) grow, and what they need in-between.With limited financial resources, coupled with a market-wide skills shortage, we exist as an extension, rather than replacement, of sports clubs' internal capacity and capability, allowing continued focus on the day-to-day without jeopardising the long-term.Providing cost-efficient access to the vital strategic and go-to-market foundations necessary to pursue growth proactively, our goal is to create a virtuous, not vicious, cycle that propels sports clubs forward, not holds them back.
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