Marketing & Advertising - Boston, Massachusetts, United States
Sports Loyalty International, Inc. (SLI) was built to revolutionize the traditional business models of customer loyalty programs and sports sponsorship. SLI pairs leading consumer-facing companies with professional sports teams and NCAA universities to form coalitions that deliver relevant, integrated offers to loyal customers and fans. Our investor and advisory board is comprised of the world's leaders in consumer coalition loyalty programs, in consumer retail, and in sports management: http://www.sli21.com/advisors/. SLI was built in partnership with LoyaltyOne, a division of Alliance Data Systems, and with Sir Keith E. Mills Investments Ltd., founder of the original Air Miles coalition loyalty program and Deputy Chairman of the London Olympic Games.