Spruik®
SaaS - N/A, N/A, NZ
Spruik® Employees
Spruik® Details
Founded in 2000 Spruik is an independent strategic brand consultancy and design studio, specialising in discovering the truths that nurture deep connections between a brand and it's stakeholders both internal and external.At Spruik our core focus is helping business stakeholders to take their brand to the next level - defining the essence of the brand and proposition that ultimately drives the business.Chosen by brand, management and board teams who often feel that the truth of their brand is not being articulated with the clarity and impact that it deserves and recognise the need for a level of perspective unavailable in house.Typical Projects:• Brand Essence Development – Employ rigorous brand methodology to determine the cultural DNA.• Brand Positioning - Product Proposition Development - Discriminator-based propositions.• Brand Story Creation – Finding authentic stories that connect brand to product to consumer persona.• Company Purpose, Vision, Mission, Values - Articulating the strengths and truths of a business in ways that gives it fresh relevance, authenticity and meaning.• Customer Persona – Pinpoint based consumer personas based around values, opinions, attitudes, interests, and lifestyles.• Content Strategy Creation - Developing integrated content strategies around authentic value based ideas..• Internal culture change – Pinpoint the brand DNA so that it resonates at an individual level to nurture behaviours and values that support employer brand and staff experience.• Audit all marketing activity. Recruit and establish staff. Analyse and rationalise workflows where required.
Spruik® Technologies
Email Providers
Outlook
Tag Management
Google Tag Manager
Email Delivery
Rackspace MailGun
Other
Mobile Friendly
Hosting
Flywheel