Luxury Goods & Jewelry - Milan, Lombardy, Italy
"It was funny because all the girls in New York seemed to change their name to Sheena after that. Everybody was a Sheena." An upcoming Milan based female brand signs its collection, fitting the new, contemporary, way of being a woman in the restless time of an exaggerated imagery, as it was in the New York of the Ramones, when Sheena is a punk rocker used to represent the only possible identity for any cool girl in the city. Pushing the boundaries between arts and fashion, SSHEENA is the suggestion of a mood mixed with an aesthetic shaped by the darker era of Expressionism and the vibrant lines of Futurism. Gaining experience working for many luxury brands such as Dolce & Gabbana, Antonioli Group in Milan and now as an Head Designer of OFF-WHITE woman collection, she signs her collections playing with her signature knitted fabrics, creating architectural silhouettes full of sharp Italian craftsmanship. The result is an essential collection that praises originality and repudiates any limitation but the pureness of a clean-cut. A fleeting feminine vision, however daring, however androgynous, solely and exclusively influential without the need to show off: break away, dress SSHEENA.
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