Marketing & Advertising - Curitiba, State of Paraná, Brazil
Startup is an English word meaning "Comece" in Portuguese, ie it is the act of starting something. It can be concluded that Startup is basically putting an idea into practice, regardless of where that idea came from. As an idea is a mental representation of something, the combination of Startup with Idea (Ideia) is intended to represent a cycle where the initial idea is always in constant transformation.
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