Information Technology & Services - New York, New York, United States
A stealth startup is a startup company that operates in stealth mode, i.e. that avoids public attention. This may be done to hide information from competitors, or — as part of a marketing strategy — to manage public image. Entrepreneurs say they are in stealth because they are worried about competitors stealing their ideas. This can be a risk if you have such a simple idea that just by hearing it, someone can replicate it."