Retail - N/A, N/A, UK
History of Steed Bespoke Tailors of Savile Row Established in January 1995, Steed has gained a reputation as one of Savile Row's finest tailors, offering clients a soft understated elegance. Edwin DeBoise, whose father and brother are both tailors, trained at the London College of Fashion and then worked under legendary cutter Edward Sexton (Tommy Nutter) followed by seven years at Anderson & Sheppard before founding Steed. All together Edwin has over 30 years of experience, working on The Row and grew up in the tailoring environment, often helping out his father in his work shop when he was just 10 years of age. September 2008 saw Edwin's eldest son, Matthew join the company where he is currently learning the trade under his father whilst also running the business and marketing aspects of the company. Edwin & Matthew's schedule includes at least 3 visits to the USA each year in order to cater for Steed's expanding overseas client base. September 2011 saw Steed venture to Beijing, China with a view to multiple visits throughout 2012 and beyond. Steed's ever growing reputation has resulted in features in such publications as American GQ, Russian GQ, American Express Departures Magazine and a 10-page article written by Matthew DeBoise that was published in China's top fashion magazine, TIDE.
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