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Step UP Pets' mission is to "Inspire Kids to Grow, Gain Confidence, and Build Independence Through Fun, Innovative "Plush with a Purpose" Products Designed to Empower Them to Achieve Something Every Day. As the most comfortable kid's step stool in the world, Step UP Pet's make kids feel good...inside and out. Our family of, "have fun and get it done" plush pets have great utility throughout the home, encouraging children to achieve their daily routines and develop life skills in a fun loving way. Step UP Pets' patented design literally gives kids a boost, physically and emotionally so that they do more on their own, freeing up parents to take care of everything else! Whether it's brushing their teeth, washing their hands, tying their shoes or helping out in the kitchen, every day a child is discovering something new that they can do with a Step UP Pet. As a 'Kids-First" brand, we care about every aspect of child development, emotional well-being and the well-being of hard working parents experiencing the joys and challenges of caring for a child from infancy to preschool and beyond. We love sharing new product innovations and stories about the families that use them, but we also focus on things that matter most, educating families to help raise kids that they are happy, healthy and inspired as they grow up.