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StepFor is a digital marketing startup founded by three University of Michigan students. It is a mobile platform that allows users to translate their daily steps into charitable contributions, backed by corporate sponsors. StepFor enables users to give meaning to their steps while providing companies with consumer engaging charitable campaigns. The app interfaces with various activity trackers such as Fitbit and Apple Watch, so that users can support causes of their choice in their everyday lives. With StepFor, changing the world starts at your feet.