Media Production - Gold Coast, Queensland, Australia
Stop Bullying Now is an going program to deliver community service announcements to the world denouncing bullying. The existing program is in essence giving tertiary Film, Television, Screen and Media students an advertising brief to create concepts for commercials (video) to create awareness around bullying, then co-producing the commercials with industry professionals and high school students.This project is unique due to the fact that it is created by the students, it is created by the young people who have the most relevant and up to date experience on the issue of bullying in todays world.Getting the anti-bullying message across can be very difficult without the effective use of streaming devices such as smart phones, tablets, computers and televisions. This is a message that is tailored for the eyes it needs to reach, because it is made by those same eyes. Cyberbullying is an enormous problem facing society, and statistics have shown that it usually originates in the playground and follows the victims 24 hours a day. These messages are designed to infiltrate the online world through apps, browsers and social media platforms.The Stop Bullying Now project and subsequent program is designed to provoke thought first and foremost. And when the audience also discovers that the campaigns were created by young students, another level of impact is achieved.