Marketing & Advertising - Lake Charles, Louisiana, United States
Many businesses are spending hard-earned profits on marketing and ads, driving people to websites that don't convert to sales. We help businesses clarify their marketing message, build websites that work, and help them create sales systems that sell while they sleep. Clients that work with us can reduce their marketing spend while increasing leads and sales.We use the StoryBrand framework by Donald Miller to help you craft a compelling message that resonates with your prospects and nurtures your existing clients.It can be frustrating to build a beautiful website, fill it with great images of your product or service, write flowing copy about your business, get your search engine optimization just right, and then... CRICKETS.But it doesn't have to be that way.The answer? We have to understand one simple paradigm shift - our website is not about us.Once you begin making your prospect the hero of the story, you've got their attention. Then you can enter the story as their guide. You can help them get what they want by providing a solution to their problem. Help them envision a better future. Our brand is not the hero of the story, our customer is. What this means is we all have to switch our mindset from thinking of ourselves as the hero to thinking of ourselves as the guide. We are like Haymitch in Hunger Games, Yoda in Star Wars or Peter Brand in Moneyball. Our job is to empathize with the needs of our customers and provide a solution to their problems.We help you do just that.
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