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StrataMetrics Research LLC specializes in helping casino operators and their strategic marketing partners better understand their customer behavioral data. Unlocking knowledge contained within the data yields smarter marketing decisions and improved operating results.Unsure of the overall effectiveness of your marketing programs and looking for an independent and external assessment? StrataMetrics Research can conduct a comprehensive review of key marketing areas, offering recommendations for enhancement. The following is a non-exhaustive listing of the types of areas and programs which can be reviewed: Database MarketingPlayer Loyalty ProgramPlayer DevelopmentAdvertising & MediaPromotional MarketingHotel Marketing Food & Beverage MarketingMiscellaneous Property Collateral & Marketing See StrataMetricsResearch.com for more information.
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