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Strategic is an international public relations (PR) and communications webzine for business leaders in all sectors. It was founded in April 2020 by editor-in-chief Orla Clancy after she identified an opening to share international communications best practice in one place following the onset of the Covid-19 pandemic. Strategic appeals to everyone who has an interest in the communications industry, particularly C-suite executives and senior business leaders in all sectors, and public relations and communications professionals at all levels.It is an opportunity for public relations and communications practitioners to showcase the industry and their work to all stakeholders. It also connects public relations and communications bodies and organisations, and associated industries, with industry professionals.In today's world, communications is one of the cornerstones of companies and organisations. Brand protection and reputation management are key, especially during a crisis. As many businesses continue to operate a remote or hybrid model, internal and external communications are elevated.Strategic recognises the value of communications and its impact on organisations' business objectives. It facilitates a wider conversation for the industry and its stakeholders around the globe.
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