Strategic Marketing
Market Research - , Wales, United Kingdom
Strategic Marketing Employees
Strategic Marketing Details
Strategic Marketing delivers a comprehensive range of research services to both public and private sectors. Our main areas of expertise are: 1.Evaluation of programmes and marketing activities 2.Customer satisfaction research 3.Employee surveys 4.Specific market sector investigative research 5.Communications effectiveness 6.Key partner and stakeholder consultations 7.Awareness and perceptions research 8.Company and competitor analysis 9.Database and directory building 10.Labour market and skills studies 11.New product or service development 12.Inward investment research Understanding our client's business is central to the way we approach research. We place considerable emphasis on working with clients to fully understand why research is required and what business decisions are to be made before agreeing research objectives and methodologies. Our reports are clear and concise and designed specifically to improve decision making. Our core expertise is in the following research techniques: 1.Quantitative - telephone, (business and consumer) face-to-face (primarily business), postal (business and consumer) 2.Qualitative - focus groups, depth interviewing 3.Online methodologies - email, web based 4.Desk research using Internet, literature searches, trade directories and other sources
