STRAUSS

Strauss, where are you heading? Always on. And always advancing. Discovering fresh pathways. Breaking new ground. Searching – and finding. It takes pioneers and doers. Originators, And challengers. Adventurers. Our goal is the journey. Finding by travelling. Learning by doing. Strauss.WorksEngelbert Strauss is Europe's leading work and utility brand. Our products have gained a cult following, establishing Strauss as one of the continent's best loved lifestyle brands. With sales for 2020 exceeding €1bn, Strauss is now one of Germany's top five retailers online.Headquartered 50 km north-west of Frankfurt, Strauss employs over 1.500 people in our home nation. The company manufactures in more than 30 countries, with a strong presence in Southeast Asia.A leader in custom branding for decades, Strauss recently invested €200m in a new CI Factory near the Headquarter. There, the family-owned company uses leading edge logistics, laser technology, and robotics to customize shirts, shoes, workpants, and more in the colors and styles of clients' corporate identities. Strauss has already caused a sensation with extraordinary partnerships in sports and entertainment including collaborations with global stars such as the rock band Metallica and the Hollywood Stuntmen's Association. The company's strategic direction in sports sponsorship focuses on the premium sector: Strauss is the official partner of the German national football team and the DFB Cup, official partner of FC Bayern Munich and presenting partner of the Champions Hockey League or the EHF Euro. The iconic Strauss ostrich also adorns the FIFA 21 InGame boards and supports the esports player foundation as a kit supplier and promoter of young talent.