Apparel & Fashion - , ,
From the Austin American-Statesman: "It's no secret that the worlds of tech and music influence fashion (and vice versa), and now the folks behind SXSW are making it official by adding a style component to this year's conference and festival. Style X (pronounced "Style By") will be a two-day fashion showcase that promises to bring together dozens of brands and designers for the 25th anniversary of the conference.The event will be March 19 and 20 and will be free and open to the public at the Austin Convention Center (i.e. no wristbands required.)"