Superga
Apparel Retail - LONDON, ENG, UK
Superga Details
Superga is the iconic brand for sports and leisure footwear who first in Italy used natural rubber vulcanization technology for the production of shoes, boots and sneakers. During the celebrations for the 150th anniversary of the reunification of Italy, Superga was acknowledged as “one of the 50 objects that made Italy”, thus confirming its status as the “People’s shoes of Italy”. Superga is and always will be a classic because, since the beginnings, it has always kept its timeless appeal untouched, regardless how you wear it. In 1925 - to satisfy the needs of his tennis player wife - the founder of Superga, Walter Martiny, created one of the first sports shoes with vulcanized natural rubber sole.At that time, tennis players used canvas shoes with a rope sole: Martiny created a cast of that rope sole and reproduced it in natural rubber, which was non-slip and resistant. It is from the irregular texture of the rope that the characteristic “orange peel” sole is born: the same that we still see under the 2750: for everyone, the classic Supergas. The shoe is still one of the greatest examples of Italian design which gathered plenty of appreciation around the world.In almost 100 years of history, the iconic white canvas - with its countless possibilities of customization - has enabled dozens of artists and designers to express their creativity.
Superga Technologies
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