Consumer Products - Cranford, NJ, US
Founded in 2011, SBL Consulting Group provides strategy, business development and marketing services for consumer healthcare companies. Our team combines the benefits of vast industry experience and expertise in a boutique-like firm that focuses on efficiently delivering revenue growth for our clients' businesses.Since inception, our firm has worked with clients to successfully acquire brands, in-license innovative technologies, fully manage new product development programs, create and implement efficient and effective marketing plans, launch new products, identify geographic expansion opportunities, create and implement Rx-to-OTC switch strategies and deliver meaningful results. Our extensive experience and approach allow us to quickly assess a situation and immediately add value in the following areas:Strategic Planning - We work with you from white-space evaluation and innovation to long-term portfolio evaluation.• Commercial Assessment• Rx To OTC Switches• Technology Search and Strategy• Innovative Initiatives• White Space Evaluation• Open Innovation• Long-Term Brand/Portfolio EvaluationBusiness Development - We manage the entire process from identifying opportunities through final integration.• Acquisitions/Divestitures• In-licensing/Out-licensing• New Channel Marketing• Joint Ventures / Contract Negotiation• Contract Manufacturing/Supply Agreements• Co-Promotions Marketing - We develop brand building marketing programs to ensure consumer satisfaction, maximize brand synergies and accelerate global sales growth.• Market Assessment• Market Research• Packaging Initiatives• New Product Development• New Claims• Launch Planning• Consumer Promotion• Media Planning• Cross Promotions/Social Media/Other TacticsSBL Consulting Group is a proud member of CHPA (Consumer Healthcare Products Association) and WBENC (Women's Business Enterprise National Council).
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