Marketing & Advertising - Winfield, West Virginia, United States
Engaging technology to release the trapped value of small business."It's no secret that using digital tools such as online and e-commerce marketing methods can benefit small business. Small businesses with less than 250 employees can access new markets and target new customers at a relatively affordable cost using digital tools. Deloitte's analysis in Connected Small Businesses in the United States found that, relative to businesses that have low levels of digital engagement, digitally advanced small businesses realized significant benefits. They:Earned two times as much revenue per employeeExperienced revenue growth over the previous year that was nearly four times as highWere almost three times as likely to be creating jobs over the previous yearHad an average employment growth rate that was more than six times as highWere also three times as likely to have exported over the previous yearDespite these potential gains, 80 percent of US small businesses aren't taking full advantage of digital tools such as data analytics and more sophisticated online tools."Delloite - Small business technology trends