SWAG - saffron white and green

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SWAG draws upon indigenous inspiration to create its designs bringing them to life using the finest fabrics techniques, giving the world its first Indian classic wear brand. In 2014, SWAG set out on a momentous journey to explore one Indian city at a time. We begin by absorbing everything about the city, the rhythm of its life and people and the stories they have to tell. We immerse ourselves in its beauty which may be exhibited starkly in the stature of a monument or coyly as the commonplace charm of busy streets and bustling markets. Eventually, our persistence is rewarded. The city reveals itself. What was once an overwhelming blur of sight and sound is transformed into essential colors and forms. What results is a style of design that is minimal—and yet—does not let its abstract nature get in the way of capturing the heart and soul of the city. We believe that the process of design does not stop at just what is readily apparent. Nothing in anything made by SWAG is not by design. Be it the texture and durability of the comfortable fabrics, the methods of stitching or the materials of paraphernalia. We swear by attention to detail to deliver clothing of the highest caliber in the world. SWAG is an outcome of an evolving Indian culture. A culture full of love and reverence for its land and yet not shackled by primitive dogma. It is for the modern Indian moulded by a rich past. For those inspired by India; with fervent individuality, seeking to move beyond run-of-the-mill mediocrity. We create each of our products with utmost passion to be worn with unyielding pride. As our maiden endeavor, we proudly present to you the LEH collection. You can check out the collection at www.swagshop.in

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