Swim Up Hill Foundation
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Swim Up Hill Foundation Employees
Swim Up Hill Foundation Details
Our purpose is to improve swim equity in low-to-middle communities that have been historically under represented in aquatic industry opportunities due to learned cultural behavior fallacies and civil redlining practices resulting in disproportionally high accidental drowning rates. The Swim Up Hill Non-Profit gives donors the opportunity to enrich the lives of the youth in these communities with swim education that leverages common household items as tools for communicating essential and basic swim education, causing fewer accidental drownings and a greater collective community consciousness surrounding health, leisure, and professions as they pertain to aquatic spaces.We implement native multi-media educational resources (including self-help books, children's books, and digital audio/visual libraries) for parents/guardians as well as professional trainers/coaches to reach community members where they are mentally, emotionally, and physically. These educational resources have been designed to demystify, simplify, and gamify the learn to swim process allowing us to increase the interest in further skills development as we create a direct pipeline into municipal led inner city youth sport development programs. Our efforts are further popularized by professional swimmers and community leaders that act as ambassadors to relate our program's efficacy to these target communities through live training events and virtual platforms. The disparity of swim equity in low-to-middle income communities has historically in large part been addressed by most organizations through low-cost and affordable swim lessons. While financial cost is an important factor to recognize as a barrier for entry into aquatics for families in these communities, our theory of change is based upon greater barriers to entry identified by our target demographic. The two prominent struggles identified have been generational traumas surrounding a fear of water, and lack of consistent access to wate
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