Swords PR
Public Relations & Communications - Calabasas, California, United States
Swords PR Employees
Swords PR Details
California-based, and situated in the heart of the media district, Swords Public Relations prides itself on personal relationships with wine and spirits media outlets. We have developed close working relationships within our home and national media markets. These established relationships give our company a unique advantage in gaining targeted media exposure for our clients, allowing our team to secure news coverage more efficiently, and generate buzz more effectively to the right audience.Our Mission? To targeting the right audience for your product so you can get a better return on your PR activity.It all comes down to "is this person going to buy my product?"Consumers and business decision-makers are more savvy than they have ever been. Even my nine-year old daughter, Fiona, realizes that advertising is basically targeted sales, and she still turns to her friends for endorsement purposes, on everything from breakfast cereals to video games.Marketing is never a battle of products or services; rather, it's always a battle of perceptions. Public Relations uniquely capitalizes on how a brand positions or repositions itself.What your industry and consumer-base "think" about your wine label is more important that what they "know" about your wine label, whether B2B or B2C.
