Entertainment - Beverly Hills, California, United States
SYB is at its core a creative entity. Creativity, the fuel which propels the engine of innovation, is the cornerstone of any great lasting enterprise, equipping it to adapt to an evolving marketplace and consumer demand. Our culture of creativity focuses on one question: "How do we create and deliver value more effectively to our audience?" We do this through cohesive brand expression across music, visuals, live experience, fashion and auxiliary products that relate back music and the listener, who we value at the center of all activities. Pushing boundaries at the intersection of art, business and technology, we aim to maximize value impact across creative and cultural verticals at scale and build one of the great lasting differentiated brands, trusted for a high degree of quality and authenticity, all while celebrating great artistry and staying relevant in culture beyond any one project.
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