Takeoff Point
Advertising/Marketing/PR - Foster City, CA, US
Takeoff Point Employees
Takeoff Point Details
Takeoff Point was founded in 2015 as a strategic partner to Sony. Working with intrapreneurs from Sony Startup Acceleration Program, Sony-branded products, and other companies and startups, Takeoff Point is adept at crafting and testing strategy for products nascent to the US marketTakeoff Point capabilities include: GO-TO-MARKETTakeoff Point ("TOP") helps new businesses and startups takeoff and drives go-to-market strategy to accelerate time to market and navigate nascent business challenges such as product-market fit, business models, marketing, channel partnerships, and much more.MARKETINGFrom product marketing strategy to sales and marketing promotion, at TOP the Build-Measure-Learn methodology is applied to inform every aspect of strategy (e.g, product positioning, competitive differentiation, customer segmentation, and messaging).HR Development ProgramIn partnership with Sony, the Venture Flight Program ("VFP") is a new HR development program designed to broaden the perspectives of employees through short-term project experiences in an entrepreneurial environment with exposure to Silicon Valley. This program is open to non-Sony Group participants.PARTNERSHIPSFor startups and new businesses, Takeoff Point identifies key partnerships in the US and manages the relationships. As a strategic partner, Takeoff Point acts as an on-the-ground representative for the startup to fulfill a function that is crucial in the early stage of growing companies.
Takeoff Point Technologies
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