Marketing & Advertising - Richmond, Virginia, United States
Full service provider and consultant for• marketing and advertising (web, print, traditional media, editorial)• online training and eLearning course development• tourism destination branding (added value services)• web presence (WordPress, Moodle and HTML)Multiple field location marketing budget management, product portfolio development, quantitative/financial analysis, contract negotiation, and leading cross-functional project teams in service, product and educational organizations in the United States, Africa and the Caribbean. Marketing and sales acumen over the past 20 years encompasses launching new services and products, creating strategic marketing plans and budgets, developing advertising and direct mail campaigns, conducting research studies, and reviewing/auditing marketing plans.Proven ability to quickly understand the competitive situation and needs of the market, and then define and execute marketing strategies which increase growth and enhance profitability. Additional strengths and capabilities include:► Customer Relationship Management (CRM) Customization, Integration Planning, Implementation and Training► Print & Electronic Publishing, Photography, Graphic Design, Imaging, Editing► Market Research & Analysis► Internal Marketing Communications► Marketing Communications► Brand Creation & Awareness► Market Segmentation► Training & Public Speaking
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