Apparel & Fashion - , Eastern Cape, South Africa
Well in English it directly translates to "Soul Destruction." Its based on the notion that in order for something to be purely renewed, it has to be completely destroyed. Therefore since it is targeted at millennials its like a tag, that they are completely destroyed and that something new can now emerge from them. New ideas, new possibilities, new futures. It all depends on who has the Tag.And the reason its written in Japanese is because Japan has one of the biggest street-wear communities in the world, and also that it sounds hardcore in Japanese 😅🔥