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Tap Creative is a start-up media communications company with superior creative services specializing in non-interruptive content strategy. We work with brands, advertising agencies and media companies who seek to develop deep brand engagement by developing original content strategies that engage the consumer naturally on multiple platforms.We, at Tap Creative, believe that content drives human emotion and thus, drives consumer behavior. With the tendency for television commercials, pop-ups and other interruptive advertising tactics to turn off consumers, we, in the industry, should look to content as the answer. From social media outlets to feature films, brands have a plethora of outlets for consumer engagement, but it must be on the consumer's terms. Engaging, embedded content across relevant platforms is the key to engagement in the current social ecosystem. With one eye on the past and the other on the future, Tap Creative has sought to optimize the way brands engage with consumers. For the past 4 years, the principals of Tap Creative have journeyed through academic journals, studies, observations and sat down with some of the best minds in advertising, entertainment and psychology. After years of research, we have developed a canon that we can be proud of and that we hope has the ability to change the face of the way brands interact with consumers and vice versa. We are always excited to connect with professionals from any discipline who are interested to shaping the future of advertising.
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