Advertising/Marketing/PR - New York, NY, US
Our job is to make gay men and lesbians love your brand. We build strategic, integrated marketing programs targeting gay consumers that produce measurable results for our clients.To do so, we uncover the relevant brand messaging and value propositions for products and services that resonate strongly with the audience based on LGBT consumer insights, market research and our deep experience in the segment.Our goal is to create meaningful and lasting relationships between our clients and gay consumers that connect rationally, emotionally, and with the right sensibility. This is how success is won in the gay market.