Food & Beverages - , , India
The bottled water industry is one of the most thriving sectors in India which is growing at a whopping rate of about 55 per cent annually, which is the fastest growing FMCG category and is expected to cross Rs. 1000-crore mark within the next couple of years. Almost all major national and international brands have taken the plunge into this fruitful market. The growing Indian economy and increasing disposable income has helped the consumers to change their outlook towards high ended brands and are now willing to retain and enjoy these lifestyle brands. It has also been noticed that there is an upward trend for the consumers to be more health conscious and physically active which helps in increasing their target market. Taurus Beverages Limited is launching the bottled water across various segments. Bottled water would be launched in India in the first phase followed by an entry into the international markets. The company has secured manufacturing contracts with various company owned and outsourced manufacturers.