Computer Software - Amsterdam, North Holland, Netherlands
Incorporating innovation in organizations is challenging. Leaders are eager to innovate, and there are a lot of ideas in the company, but somehow, a huge amount of product launches and innovations still fail. One of the reasons this happens is because there is a disconnection between the innovation initiative and what lives amongst the employees. Yearly billions of dollars are wasted on R&D while still over 85% of new product launches keep failing. We believe that all the ingredients for innovation are already present in most companies, what these companies need is tool that supports bottom-up collaborative innovation, and that is what OnTrack provides.