Marketing & Advertising - Cupertino, California, United States
Create comprehensive demand generation strategy and programs for technology companies that encompass people, programs and systems delivering against business plan requirements. Practice Areas: • Account Based Marketing • Lead Scoring • Prospect Nurturing • Outbound Programs: Webinars, Third Party Programs, Content Syndication • Inbound Programs: SEO, SEM, Website Optimization • Content Marketing • Marketing Automation and Operations • KPI's and Measurement Processes • Sales and Marketing Team Alignment • Demand Program Modeling and Economics • Demand Generation Team Building and Design • Lead Qualification Team Building and Design • Field Event Programs and Tradeshows