Public Relations & Communications - , ,
The Barre is dedicated to challenging the numerous ideals, standards and pressures present throughout societies with the end goal being to eradicate these. Through a platform The Barre creates a distinctive and disruptive voice that holds industry and society accountable as it looks to redefine the notion of beauty as we move towards a more inclusive and accepting mindset.Throughout fashion, beauty and media ideals are continually presented without consideration for the ethical and moral implications that these may have as many promote contradicting and unrealistic norms. The Barre is there to call out an unattainable beauty standard of perfection: internalising these messages can have a devastating impact on the individual as we strive to be a perceived version of ourselves, of what society expects. Challenging this The Barre takes a proactive approach through a three pronged communication channel that promotes lasting impact which sets The Barre apart to be the only platform dedicated to change. Providing the tools necessary for living within an increasingly toxic modern world, The Barre teaches compassion and accountability with this approach shaping future perceptions of beauty.The Barre celebrates the individual, championing beauty in its raw form as being human is perfectly imperfect. Giving a voice to those that need it The Barre is founded upon human connectivity with this being the driving force behind change. There is little being done to actively disrupt how things are presented - The Barre looks to change this through a three way communication of industry, education and society to ensure a direct and impactful voice that echoes the imbalance. By joining together as a collective force The Barre can ensure accountability as we together change the perception of beauty, eradicating pressures and breaking The Barre on standards.