Advertising/Marketing/PR - N/A, N/A, UK
The Brand Department is a business development agency focused on brand licensing, collaborations, franchising, and investment opportunities. We work with brands, talent, retailers and manufacturing partners across sectors including fashion, lifestyle, sports, food and beverage, home, electronics, luxury and beauty.Clients include Condé Nast International Restaurants (extending its iconic magazine titles into food and drink concepts, such as VOGUE Lounge, VOGUE Café, GQ Bar and TATLER Club), Dune London (global leader in fashion footwear and accessories), Julien Macdonald (award-winning fashion designer), United Agents (acting and literary representatives for the likes of Lily Cole, Sienna Miller, Michelle Keegan and Ewan McGregor), and Cosatto (dedicated to saving the world from boring baby products with their range of high-quality pushchairs, prams, strollers, high chairs and car seats).To maximize our clients' revenue streams and consumer recognition, we create relationships with specialist partners on their behalf to develop new products, services and retail offerings, and enter new markets.We work on:Licensing & Brand Extension: working with brands, manufacturers, talent and retailers; extending their core businesses by developing appealing, authentic and commercial products and servicesEndorsement & Collaborations: creating lasting and meaningful partnerships for brands, talent and retailersFranchising & Retail Development: using in-depth knowledge of international markets and consumer behaviour to help retailers successfully expand their global reachBrand Investment, Acquisition & Sale: working with parties looking to acquire and sell IP, secure funds or offer investment opportunities in a range of businesses Business Development: analyzing businesses, creating and executing strategies for growth encompassing new brand creation, product development, identifying new distribution channels, and utilizing marketing initiatives
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