The Brand Italy
Public Relations & Communications - Milan, Lombardy, Italy
The Brand Italy Employees
The Brand Italy Senior Management
The Brand Italy Details
Our vision is to be the best-in-class destination marketing organization in our country significantly contributing to promoting culture, intangible heritage and genius loci of Italy with innovative marketing that supports regions, territories, cities, local businesses, arts, and craftsmanship, through, and beyond the gateways by staying true to these foundational elements:Add and Create Value through cooperation between public and private organizations.Create Innovative Marketing and Brand strategy ideas: right messages, right channels, transparent outreachMarket the welcome Inspiring, welcoming, and thanking travelers while accurately listening and communicationBuild and maintain trusted relationships with stakeholders through inclusive, proactive, and transparent outreach with a commitment to compliance and integrity through words, actions, and results. We build upon the effectiveness of our overall destination marketing strategies by leveraging the strength of knowledge and networking resources to enhance the image of the ITALY worldwide.
