The Brand Promise
Management Consulting - , ,
The Brand Promise Employees
The Brand Promise Details
An advisory firm that builds Corporate / Firm Brands through the Behavior of Leaders. 50% of firm reputation, customer buying decisions and stockholder investment decisions are attributed to reputation of leaders. That means that the performance track record of leaders, decision-making, time management, rituals, leadership style, visibility and more directly contribute to firm brand. Advise women and minority owned early-stage technology firms, positioning brands, simplifying value propositions, and readying founders and teams for customers, investors and other stakeholders. Designed "Brand You", a proprietary firm and personal leader branding platform that includes coaching, workshops, technology and certification built upon management and organizational psychology principles. Purpose is to guide leaders to make their brands work on behalf of the firm.Used with hundreds of leaders at all levels, licensed to multi-national companies, certified coaches in the U.S., Europe and Latin America, and presented at the Executive Forum, National Association of Manufacturers Women's STEP Forum, the New York Public Library, Public Relations Society of America, and Elevate. Methods and modules continue to evolve based upon market and individual needs including women's leadership demands, increased entrepreneurship and gig economy work, and business resiliency. Core belief is that when organizations are clear on their purpose, and people have clarity about their own brand promises, together, they can create sustained value for all stakeholders.
The Brand Promise Technologies
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