International Trade & Development - , ,
More than a quarter of a Century ago a small group of senior executives in California decided that sitting through a very carefully orchestrated sales presentation did not really serve their needs for learning very much about anything. So we created The Business Forum and reversed the accepted system of providing information as it was at the time. We created a situation where vendors of products, services or ideas would be invited to take five minutes to say "what they offered", and then agree to open the conversation by allowing our guests to question the vendor under the control of a moderator who would maintain a civil and meaningful discussion. If nothing else, we would learn what our peers were concerned about which would allow us to return to our organizations and investigate whether or not we should be concerned about it also. What has happened since 1982 has been absolutely amazing.
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