The Business Identity Company
Marketing & Advertising - Cincinnati, Ohio, United States
The Business Identity Company Employees
The Business Identity Company Details
Small businesses are the backbone of our economy. Many of the best products and services are created and sold by them. Unfortunately, just because a product is the best doesn't mean people will find it. Big corporations have a huge advantage. They have marketing money and talent. Often, their products and services lack innovation, attention to detail, and genuine care. But they can get the word out there. They have advertising dollars to spend, and boy do they spend them!It doesn't have to be that way. If small businesses learn who their customers are and create marketing plans with a clear strategy and repeatable execution, they can take business from the big corporations. You are a pro at what you do, but sometimes, having someone with expertise on your team is all you need to crush it. Hiring a marketing team is expensive, especially ones with the expertise you need to compete. That is where The Business Identity Company comes in. We act as an interim Director Of Marketing. We focus on marketing so you can focus on what you do best. It all starts by gaining a solid understanding of your customers. That knowledge is used to create a kick-ass marketing strategy. We walk with you through a process called the Brand Compass. You will learn about your customers, how to position yourself to stand out from the competition, and the journey your customers will go on to find your product. Once the strategy is in place, we won't leave you hanging. We use industry proven technology to implement the strategy with you. Now, I used the word interim. Our goal is to set you up with a strategy that works, a blueprint to build future plans and the tools to implement and test your results. We train your staff how to use the tools and give them the knowledge and insight to create killer content and campaigns moving forward.
The Business Identity Company Technologies
CMS
WP Engine