The Business of Creativity

Higher Education - London, England, United Kingdom

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Sir John Hegarty (creative founder at Saatchi & Saatchi & BBH) is launching an 8 week online course. Over the eight weeks John will aim to unlock the enormous impact creativity can have on a team - covering areas such as mastering the brief, how to nurture and assess an idea, encouraging a creative culture, the art of storytelling and how to overcome the fear of a blank page. The format of the course will comprise of 4 main components: weekly lectures hosted by John, a bi-weekly Q&A with John, curated supporting material and eight inspirational weekly guest speakers. The guest speakers will range from business leaders to icons in the world of entertainment - all of which have used creativity as a core driver to their success. The course has been designed to be relevant for all levels of seniority.

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Location: London, England, United Kingdom
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