Publishing - New York, New York, United States
TCR's mission is to provide the most comprehensive, original, fair, and unvarnished reports related to dogs to our subscribers, most of whom are animal health professionals or fanatical dog owners. TCR is subscription-based, which means we serve readers. Some of you have asked about specifics of our business model: I am financing 100% of the startup costs. Bedford Dog, LLC is my company that owns TCR. I personally receive at least 2-3 serious proposals every week from companies and individuals expressing interest in affiliate partnerships and/or clickbait deals, which I turn down. --When I came home from Asia, where I had been pursuing international journalism, and lost my fiercely loyal yellow Lab, Maggie, Nellie was in my life almost immediately after. (Maggie and Nellie are distantly related; Nellie is named for their common ancestor, "Nellie B. Good.")Because I had been living overseas, much of what I experienced with Nellie was almost like being a first-time pet owner. As I rediscovered pet ownership and encountered novelties (at least to someone who had been living in China) like pet insurance, I realized I'd found my calling. And even as the idea for TCR started to form, I discovered more with each emergency Nellie presented – and there were many.The pet industry is one of the largest, fastest-growing sectors of the American economy. But it lacks the kind of regulatory safeguards found in goods and services for people and especially for children. And it has not yet been faced with the kind of accountability that strong, independent journalism brings.--If and when we take on investors, the terms on which they invest will include language that walls off any ability for them to influence editorial content. Our readers will always be informed about who we are and who pays. But so far, our readers are our only investors. I hope you'll join them.Very sincerely, Emily BrillExecutive Editor, The Canine Review
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