Marketing & Advertising - London, England, United Kingdom
Branded content isn't working.It isn't working not because it's inherently boring but because we're bored. We're bored of middle aged ad execs dictating what so-called "millennials" are apparently into. We're bored of lazy, transparent attempts to sell us stuff, and we're especially bored that nobody's noticed that we're way too savvy for that now.At Canto, we know what millennials actually want because we are millennials. We're also journalists, which means we know exactly how to sniff out a compelling, interesting story and the best way to tell it, too. We know what people are going to click, share and talk about, and we know what they're going to avoid, or worse: ignore.Between us we've worked with some of the biggest names in media, advertising, and PR, including The Guardian, WIRED, NYMag, BBC, VICE, Thrive Global, Red Bull, Resident Advisor, VCCP, McCann and more. We've written books, built bots, coded websites, devised ad campaigns, put on sold-out parties, run global entertainment platforms, and spent a lot of time on the internet. We know our shit.WHAT WE OFFERWe'll help you create content that people actually care about. Whether it's auditing your website, helping you work out what is (and definitely isn't) working, writing copy, creating social media plans, connecting you with other brands, managing events, building entire platforms or something we've not even thought of yet – we got you.Canto is a lean, truly bespoke agency – so no endless email chains, no needless compromises, and definitely no account managers. GET IN TOUCHInterested in finding out more? Get in touch at emily@cantoagency.com.