Marketing and Advertising - Singapore, , Singapore
We are The Carrot Collective. A group of multi-disciplinary specialists and storytellers in search of the next normal in the way organisations engage audiences online through remote experiences and virtual events.We believe that if we can help make virtual experiences better, more people will be more willing to accept this 'new' format as a viable alternative (and not a compromise) to physical events, helping make the world a better place.WHY?1. Virtual events are more sustainable - with a carbon footprint that can be over 90% lower than their physical equivalent.2. Virtual events are more inclusive - accessible by anyone, anywhere, anytime, irrespective of physical, mental or economic conditions. 3. Virtual events can help save billions of dollars in unnecessary travel - allowing for greater investments in R&D, employee welfare, sustainability initiatives, as well as shareholder returns. For context, USD1.33 trillion was spent on business travel alone in 2017. HOW?In the same way that TV wasn't about putting radio on screen, virtual experiences are about more than putting a physical event online.We transcreate physical events into better virtual experiences, that deliver on both function and emotion - effectively communicating ‘information' and leaving attendees with a ‘festival feel'.We partner with brands, agencies and event organisers across three core areas of expertise:1. USER RESEARCHThe output is a concept brief.2. EXPERIENCE DESIGNThe output is a creative concept and customer experience map.3. TECHNOLOGY & PRODUCTIONThe output is the full delivery and management of a virtual experience, including hosting, talent sourcing, measurement, etc.All virtual events produced by The Carrot Collective are certified carbon neutral.
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