Hospitality - Dubai, Dubai, United Arab Emirates
We help restaurants, hotels, and destinations develop a singular "guest-obsessed" ethos across all methods of contact in the customer journey, and realign every part of the business to foster, fuel and champion this indelible point of focus—unlocking the potential for true, palpable step change in the guest experience, to create more loyal, profitable guests.In our increasingly commoditized market, "unique," "boutique," "one-of-a-kind" venues are ironically, a dime a dozen. Difference in product or price, WITHOUT SOUL, simply isn't sustainable. Amongst hospitality's growing homogeneity, guest experience is the key to inimitable distinction.The reality however, is the hospitality industry is now facing a systemic identity crisis. The majority of establishments are working with three very separate sets of "experiences":1. The one your property truly wants for your guest to have (or purports on social media!)2. The one your guest expects, or better yet, dreams about3. The one that guest is actually havingThe glaring problem is these are hardly ever aligned. Enter The CGO.Whether auditing, stress-testing, and rethinking an existing hospitality asset, or ideating and codifying the CX of a new hospitality concept, The CGO acts as your team's steward, champion, and constant voice of the guest. We dive deep into the modeling of your customers' planning, buying, stay, and post-stay experience through a philosophy and framework of genuine human connection and experience creation, with a backend evaluation of technical and operational excellence.
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