The Conscious Brands Lab

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Welcome to The Conscious Brands Lab. A place to analyze the influence of lifestyle conscious brands and measure their impact in the market and its consumers.The Conscious Brands Lab is part of an End-of-Degree-Project conducted by Naiara Vasallo, a Design and Digital Creations student at Universitat Oberta de Catalunya in Spain. Her main objective is to investigate how #organicskinkare and #sustainablefashion brands are positioned in the market.-------------------------------------------------------------------------------Bienvenid@ a The Conscious Brands Lab, donde se analiza la influencia de marcas lifestyle conscientes y se mide su impacto en el mercado y en sus consumidores.The Conscious Brands Lab es una parte del Trabajo de Fin de Grado llevado a cabo por Naiara Vasallo, estudiante del grado en Diseño y Creaciones Digitales de la Universitat Oberta de Catalunya en España. Su principal objetivo es investigar como están posiconadas en el mercado las marcas de #cosmeticaorganica y #modasostenible

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