Marketing & Advertising - Toronto, Ontario, Canada
Simply put, we create advertising that creates a following. Your brand needs more than advertising. Your brand needs to be part of the conversation. Of course, your brand will probably use advertising, among other tools, because advertising will play a part in creating a following. But thanks to social media, internet, and mobile access, the world is online and there's a conversation going on out there. For brands to be successful, they must be part of that conversation – engaging in an authentic exchange of shared values and experiences. This articulation of a brand's core belief system, demonstrated through meaningful contributions to the lives of its customers and to society-at-large, is the passion conversation that people will attach themselves to, spread and defend – as if it is their own. Welcome to The Conversation Farm. Creating Advertising That Creates A Following™