- Sydney, New South Wales, Australia
The Data Lab is an independent, service focused and audience targeting media agency with strategy at heart and digital data in our DNA. By putting our client's needs first, we create powerful communication ideas around audience data that drive rewarding connections between brands and people across emerging forms of media. We take a scientific approach in order to achieve deeper understandings of behaviour and what it takes to influence it. At The Data Lab, we work closely with our clients to calculate marketing ROI goals and create media and communications campaigns that ensure commercial viability.