The Deck
Retail - London, ENG, UK
The Deck Details
The Deck is a made to measure tailoring business solely for women. It sits in the middle ground between contemporary and designer, tailoring house and fashion brand. In today's disposable fashion and mass made culture, The Deck offers the sustainable alternative to fast fashion that lasts. The Deck aims to fulfil the under exploited territory of female suiting providing a place for women to be solely catered for when looking for a tailored suit. A place where their needs, insecurities and emotional relationship with clothing is fully valued and understood. A place where women can be guided on their choices to create something that will elevate, empower and inspire through the greatest form of expressionism - the way one dresses. The Deck is a business with a message, a purpose. The women who wear these suits become the women they want to be - powerful, fearless leaders who feel totally empowered by the way they dress. The Deck encourages woman to no longer hide behind their clothes but instead allow their tailored suit to give greater scope for personal expression - the suits become an extension of them.
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