The Diary Apps
Information Technology & Services - Melbourne, Victoria, Australia
The Diary Apps Employees
The Diary Apps Details
How the Diary Apps came to beTara O'Connell launched the first of the Diary Apps in 2012 with the creation of The Baby Diaries. This baby app was developed by Tara after the birth of her son Alexander. Tara says making daily routines simpler after the birth of Alex was a necessity rather than an option."After the birth of my second child, I expected to replace the pen and paper used to record my first baby's daily activities 11 years earlier, with an App. Sleep routines, change, feeding times and quantities, introducing and monitoring solid food reactions, tracking medications, and keeping a log of milestones had been a job in itself back in 2001!" she recalls. "Many parents will remember the hard Baby Books that are sitting on shelves only partly completed due to a lack of time. I thought surely there would already be a Baby App that helps parents to keep track of all these essential daily habits and milestones" she said.After much searching in 2012, Ms O'Connell did find some Apps that did some of the things she needed, however nothing offered the full suite of activities that she was looking for … so she decided to develop one herself! Having a midwife sister helped to confirm that the idea was a good one and that there was a demand for such an App. Tara has since decided to partner with businesses who could distribute the free app to millions of new parents via membership and loyalty programs, offering a win-win for customers and corporate partners. The Baby Diaries is now a white-labelled app, meaning that Tara licences the Intellectual Property to partners such as TerryWhite Chemmart, offering pharmacy members with the app.Tara says it was a natural progression from The Baby Diaries to The Pet Diaries as she had always had fur babies and could see great potential in developing a second app to replace pen and paper to record things such as vaccinations, medications, exercise, nutrition and photos. The Pet Diaries is due for launch mid 2018.
The Diary Apps Technologies
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Outlook
Widgets
Google Play
Marketing Automation
Active Campaign
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InfusionSoft
Payments
Stripe