The Drift Estate
Food Production - Napier, Western Cape, South Africa
The Drift Estate Employees
The Drift Estate Details
We don't have a mission statement, a slogan or a marketing plan.Our life and work is dictated by the land and our family values andtraditions. We do have a business plan. But unlike a normal businessplan that is broken into years, ours is broken into generations. We aremuch more concerned what our great-grandchildren will think of ouractions, than wine journalists, banks or the stock market.We are less interested in quarterly reporting than climate change,managing vineyards to live for 50 or 60 years and family succession.We think of weather through the lens of a century of rainfall data.We think of our actions through the lens of legacy. We think of ourrole in society through the lens of meaningful, sustainable communityupliftment that will still be beneficial in a generation's time.Our daily focus is beautiful in its simplicity - to craft unique,intriguing and unusually delicious wine from a small, distinct cornerof the universe. We want to make wine that is enjoyable in youth, butcapable of being enjoyed for many decades to come.It begins with understanding and loving our land, being sensitive tothe long-term needs of our vines and treating our grapes with theutmost respect and care in the estate winery.
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